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Digital Marketing Specialist

EXFO inc

This is a Contract position in Montreal, QC posted January 12, 2022.

If you are a driven and dynamic marketer with a passion for project management and digital marketing and are excited to work with our impressive toolstack (Marketo, Google Data Studio, Google Analytics, and more.) then we have the position for you.

Main Responsibilities:

  • Actively collaborate with internal teams to develop EXFO’s reputation online, improve conversion and generate leads.

  • Develop, and deploy marketing projects of all sizes (needs assessment, planning, overseeing execution, and reporting)

  • In collaboration with digital marketing specialists: launch, test, and optimize paid campaigns on various advertising platforms

  • Lead, define and oversee the implementation of the SEO strategy by using research and analysis to improve webpage rankings on search engines.

  • Lead targeted nurturing campaigns (including account-based targeting and persona definition)

  • Track and analyze the performance of campaigns by using various analytics and survey tools and various data sources in order to ensure ongoing optimization.

  • Manage, plan, and coordinate social media strategy for target campaigns and key account engagements in collaboration with the communications team and marketing manager

  • Always ensure best web practices are respected when working on all types of different initiatives.

Technical skills:

  • Experience in deploying and managing marketing projects of all sizes

  • Experience with launching paid advertising campaigns using platforms such as: Google AdWords, LinkedIn, Facebook etc.

  • Good knowledge of web analytics and in particular Google Analytics.

  • Experience in deploying and maintaining marketing automation/nurturing campaigns (using tools such as Marketo)


  • Excellent project management skills.

  • Enjoy working on various tasks simultaneously.

  • Very good communication skills and team spirit.

  • Have an analytical mind and a good critical sense.

  • Organized and detail-oriented.

  • Results-oriented.

  • Proactive.

Must have:

  • Relevant experience: 3-5 years of experience in a similar position

  • Language requirement: French and English

  • Education: Bachelor’s degree in marketing or similar / Master’s degree in e-commerce