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4TH WHALE MARKETING: Search Engine Optimization (Seo) Specialist


This is a Full-time position in Montreal, QC posted September 24, 2020.

4th Whale (formerly Ex Situ Marketing) is a leading online traffic optimization firm specializing in affiliate marketing and high-traffic web platform development.

We are currently looking for a Search Engine Optimization (SEO) Specialist to join our dedicated team of marketers.Why Join Our Team?At 4th Whale, we strive to create a fun, professional and relaxed work environment, where you can be creative as well as learn and collaborate with all departments.

Our office is located in a sunny, modern and open space in the Mile-Ex neighborhood.

We offer extensive employee benefits and an insurance package, flex hours, cappuccinos, healthy snacks, bagels on Friday and office/team activities.We are looking for an experienced and knowledgeable Search Engine Optimization (SEO) Specialist to join our Marketing team!Are you someone who is never satisfied with the status quo?

Do you dream to work in one of the largest web markets in the world?

Do you live to understand Google’s ranking algorithm?

Is link building still valuable?

Can a site rank with brand and/or engagement signals alone?

How important is the bounce rate?

Is written content still necessary for a page to rank well?If you’re asking these questions then we want to meet you!

Come and experiment with multiple websites and put your theories to test!The Ideal CandidateAs SEO Specialist, you will be responsible for planning, implementing and managing our SEO strategy across a network of websites.

You will be positioned as a senior-level thinker who is passionate about what you do and has an ability to attack markets with a fine balance between user intent and our product strategy.

You will have the opportunity to make smart data-driven decisions and to align your tactics with both our product and traffic acquisition teams while working with truly passionate cross-functional team members.Working ConditionsYou must be comfortable working in the adult entertainment industry and being exposed to explicit content.Duties and ResponsibilitiesPlan, develop and implement our SEO strategy (both on-site and off-site)Set-up a foundation for organic search optimization and ROI maximizationAlign search strategy with product offeringsConduct on-site and off-site audits and analyze competitorsRegularly perform keywords research to identify gaps and new opportunitiesMonitor all necessary KPIs for Search Engine performance; speed, content, click rate, bounce rate…Etc and recommend continual enhancementsIdentify problems and deficiency and implement solutions in a timely mannerWork with Product Managers, UX, Content, and Web Developers to champion and adhere to all SEO best practicesStay up to date with the latest SEO and digital marketing latest trends and best practicesQualifications3-5+ years of experience as Search Engine Optimization (SEO) Specialist or similar role3+ years of experience with planning and implementing a successful SEO strategyExpert knowledge of analytics tools (e.G., Google Analytics, SimilarWeb, SEMrush, etc.)Understanding of A/B testing and ROI analysisBasic knowledge of HTML, CSS, JavaScriptResourceful, proactive and a creative problem solverTeam player with strong interpersonal and communication skillsDemonstrated success in a results-driven, collaborative environmentBusiness savvy with strong analytical skills and data-driven thinking