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Groupe Vision New Look inc.: Email Marketing Specialist

Groupe Vision New Look inc.

This is a Full-time position in Montreal, QC posted June 6, 2021.

Main Responsibilities Collaborating with Marketing, Creative and CRM teams to create and execute email campaigns to supports our communication calendars; Producing emails and working with our CRM specialist to segment the list as needed, deploying emails and reporting on results; Creating and maintaining a library of all company email templates and copy; Ensuring emails are thoroughly tested and correctly targeted prior to scheduling; Identifying A/B testingopportunities, executing and optimizing against your results; Monitor campaign performance, relevant KPIs and analyze data to get smart insights, send weekly reports on all findings; Working with the internal teams to understand how to maximize performance of our emails; Staying on top of new trends in email content and strategy; Understanding and ensuring compliance and opt-in policies are adhered to throughout all Email campaigns; All other related tasks.

Requirements Bachelor’s degree in Commerce, Marketing or training deemed equivalent; 2-3 years’ experience in email marketing and email integrations; Working knowledge of email providers such as Adobe campaign, Mailchimp or others; Basic knowledge of HTMLand CSS; Knowledge and understanding of CANSPAM and CASL legislation; Perfectly bilingual: French and English; Excellent sense of planning; Open to suggestions andideas for continuous improvement; Good sense of priorities; Strong communication skills; Aptitudes for teamwork and collaboration with different departments; Strong skills in strategic, analytical and critical thinking; ability to break down complex problems and formulate plans; A detail-oriented mindset and the ability to manage multiple projects / tasks and priorities in parallel; Proactive and motivatedwork style with an ability to change priorities in a fast-paced environment; Ability to foster a positive and motivating work environment, encouraging feedback and innovation; Self-starter, high-energy, with ability to execute on business objectives.