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MindGeek: Digital Marketing Specialist

MindGeek

This is a Full-time position in Montreal, QC posted September 19, 2020.

You will create and analyze direct response display advertising campaigns to attract and convert new customers for a maximum ROI on some of our biggest brandsWhat You’ll Be Doing Execute display advertising tactics, including keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations Continually evaluate and improve effectiveness of campaigns through bid management, keyword analysis, and geo-targeting Perform best practices for departmental procedures that facilitate workflow, intra and inter-departmental communication, tracking and reporting of Web Analyst daily activities; contribute to the development and improvement of processes that support the alignment of quality, scalability, and capacity of team Monitoring industry changes and bench-marking against online competitors Establishing a continuous improvement process Designing, directing, and monitoring solutions to acquire and retain users Must HavesWhat you’ll need to be successful: Bachelor’s degree in a related field ( e.G., Marketing, Internet Marketing, Management Information System) Experience with Google Ad display network, as well as Facebook and Bing ads 3 5 years of website traffic and data metrics analysis Google Analytics and Ad Words Certified Data-driven performance optimization methodologies Advanced Excel knowledge User Interface usability and marketability study Systems modeling and functional specification As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees