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MindGeek: Sr. Marketing Coordinator

MindGeek

This is a Full-time position in Montreal, QC posted September 22, 2020.

As a Senior Marketing Coordinator, you will be responsible for brainstorming and executing CRM multi-channel (E-mail, Push Notifications and Web/App) campaigns and journeys, using Salesforce Marketing Cloud, with the goal to increase user engagement and retention.

If you are organized, responsible and passionate about gaming and customer life-cycle marketing, this role is for you!What You’ll Be Doing Target players at all points in the customer life-cycle through different channels: e-mail, push Notifications and web messaging.

Build out compelling, data-driven customer journeys across all the different channels.

Conduct constant A/B testing and manage the platform communication calendar.

Create, develop and write promotional and transactional emails that drive revenue, while ensuring a high e-mail reputation and excellent e-mail metrics.

Come up with new engaging and creative campaigns, messages, and promotions.

Optimize performance through analyzing key KPIs on a weekly and monthly basis.

Must HavesWhat you’ll need to be successful: Undergraduate degree in Marketing, Communications, or a related field.

Minimum 4 years related work experience, managing E-Mail marketing and CRM campaigns.

Strong understanding of CRM, Customer life-cycle management and Customer Lifetime Value.

Ability to work in a fast-paced and rapidly changing environment with multitasking capability and prioritization skills.

High attention detail, ensuring campaigns are properly configured so the right audiences receive the right information.

Nice To Haves Interest in video games Experience using Salesforce Marketing Cloud As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees