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Specialist, Marketing – Pricing and Competitive Intelligence (Product and positioning)

Cogeco Cable - Canada

This is a Full-time position in Montreal, QC posted January 23, 2023.

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

Time Type:

Regular

Job Description :

POSITION SUMMARY 

Reporting to the Marketing Team lead, Acquisition, this position is responsible to support the Acquisition, CBM, channels, value creation, marcom team to deliver on their target by providing full visibility on the competitive market activities cross all Cogeco current and expended footprint for both residential and commercial side of the business.

KEY RESPONSIBILITIES

  • Perform analysis as needed on pricing and campaign program

  • Establish mechanism to collect and share with the broader team consumer and market insights 

  • Ensure recurring monitoring of activities in the market with Cogeco’s main competitors and produce the appropriate analyses, size the impact and reports. 

  • Maintain a competition comparison document (Product/Pricing/Offer/Channel etc)

  • Consolidate the weekly reporting package (performance, CI, ongoing activity and what is coming)

  • Support the evaluation of the impact of all the marketing activities to the revenue as well as to the cost 

  • Support with the execution of ongoing activities 

  • Support the Promo/Discount creation, submission/Maintenance process

  • Set up an alert mechanism to capture competitive activities in and out footprint

  • Monitor proactively the quality of the information collected 

  • Create a strong relationship with the internal resources to get a view on ATL and BTL activities

  • Strong collaboration with Pricing team

ESSENTIAL QUALIFICATIONS

ACADEMIC TRAINING

  • College Diploma or University Degree in Marketing, Communications or related field preferred

 

WORK EXPERIENCE

  • +3 years Marketing experience 

  • +3 years experience in a high volume/fast paced work environment with a team lead position 

  • Have experience in program and product launch as well as planning

  • Advanced PC skills including the ability to work proficiently in Google Office Suite

 

SPECIFIC COMPETENCIES

  • Bilingual (English/French) an asset

  • Demonstrated ability to work effectively with cross functional partners through collaboration and open communication.

  • Excellent written and verbal communication combined with strong negotiation skills.  

  • Ability to present to senior management

  • Understanding of project management methodologies preferred

  • Must be highly organized and detail oriented with demonstrated analytical skills and time management skills. 

  • Ability to think outside the box and challenge the status quo.

  • Ability to adapt to changing environment

  • Self-motivated and able to take initiative to identify and resolve problems independently. Monitors own quality of work

  • The ability to multi-task and manage concurrent projects in a faced paced environment with limited supervision is required

You’ll benefit from:

●        Flexibility: Yes, we think that what you do matters. At work and at home.

●        Fun: We laugh a lot, it makes every day brighter.

●        Discounted services: We provide amazing services to our clients, and you’ll get them at home, because you deserve them.

●        Rewarding Pay: Let’s be honest, everybody likes to make a good salary. We offer attractive compensation packages, and it comes with a great culture.

●        Benefits: We’ve got you covered.

●        Career Evolution: Join us and we will give you the tools to achieve your career goals!

●        Technology: You have a passion for technology? Excellent, we do too. Here, you will manage, influence, play, create, fix, and shape the industry.

#LI-TL1

#LT-Hybrid

Location :

Montréal, QC

Company :

Cogeco Connexion Inc

At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.

By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.

If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at inclusiondiversite@cogeco.com