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New

Digital Analytics implementation specialist

Cogeco Cable - Canada

This is a Full-time position in Montreal, QC posted January 15, 2022.

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile, dedicated, problem solvers.

Time Type:

Regular

Job Description :

SOMMAIRE DES RESPONSABILITÉS DU POSTE 

Reporting to the Data Driven Marketing Director, the Digital Analytics Implementation Specialist will serve as the quarterback of digital analytics for Cogeco. Building the bridge between the web development teams and the marketing team, the implementation specialist will be supported by a team of data analysts and scientists on Cogeco’s data driven journey.

The Digital Analytics Implementation Specialist is responsible to implement measurement capabilities across Cogeco’s digital properties to drive deep insights of performance and customer behaviours. Provides advice on the configuration, functionality, applicability, and usability for technology solutions relating to data management, analytics, and visualization.

PRINCIPALE RESPONSABILITIES:

  • Implement measurement capabilities across Cogeco’s digital properties to drive deep insights of performance and customer behaviours. 

  • Provides advice on the configuration, functionality, applicability, and usability for technology solutions relating to data management, analytics, and visualization.

  • Implement, maintain and recommend analytics solutions for digital marketing analytics, reporting and analysis.

  • Defines business requirements for analytics and reporting to ensure data insights inform business decision making.

  • Work closely with development teams to ensure that requirements and data layer has all the elements properly exposed in order to execute analytics tags.

  • Maintains up-to-date analytics implementation documentation for the data layer, analytics tracking. tags, advertising vendor tags, and automated tag audit libraries.

  • Ensures data alignment across multiple reporting suites (events, custom dimensions).

  • Actively participates in the design, implementation, and management of new analytics and reporting solutions and provides advice and guidance to assigned business / groups on implementation of solutions ensuring alignment of business needs and data requirements between stakeholders.

  • Develop relationships with key partners across the enterprise and act as the subject matter expert for internal / external stakeholders to refine, prioritize, and optimize the digital analytics implementation roadmap.

  • Develops and manages implementation projects and their properties in tag managers; designs initiatives to improve processes, analysis and reporting (e.g., data layer, JavaScript libraries, etc). 

  • Builds effective relationships with internal / external stakeholders.

  • Maintains tagging libraries that support detailed digital optimization.

  • Documents and maintains analytical and reporting operational procedures and processes

 

ESSENTIAL REQUIREMENTS:

 

  • 3+ years’ experience in digital analytics implementations through utilization of tag management tools using Google Analytics.

  • Post-graduate degree in business, engineering, computer science or related discipline. 

  • Expert knowledge with core JavaScript, HTML, CSS.

  • Moderate knowledge in modern frameworks (AngularJS, React, etc.).

  • Experience with data preparation and data analysis.

  • Solid knowledge of testing tools “ObservePoint “and “Charles Web Debugging Proxy”.

  • Experience with Google Optimize.

  • Knowledge of Google Mobile SDK.

  • Experience with digital measurement tools across multiple channels (e.g. web, social media, mobile, email, search).

  • Experience with SQL Queries.

  • Experience using JIRA, Teams, Confluence.

  • Excellent verbal & written communication skills.

  • Excellent Analytical and problem-solving skills.

  • Collaboration & team skills; with a focus on cross-group collaboration.

  • Exceptional organizational and time management skills and a demonstrated ability to prioritize work in a demanding environment.

  • Excellent data driven decision making.

You’ll benefit from:

  • Flexibility: yes, we think that what you do matters. At work and at home.

  • Fun: we laugh a lot, it makes every day brighter.

  • Discounted services: we provide amazing services to our clients, and you’ll get them at home, because you deserve them.

  • Rewarding Pay: let’s be honest, everybody likes to make a good salary. We offer attractive compensation packages, and it comes with a great culture. 

  • Benefits: we’ve got you covered. 

  • Career Evolution: join us and we will give you the tools to achieve your career goals!

  • Technology: you have a passion for technology? Excellent, we do too. Here, you will manage, influence, play, create, fix, and shape the industry.

Location :

Montréal, QC

Company :

Cogeco Connexion Inc

  • Being inclusive is simply welcoming you to be yourself!

  • Being inclusive also means fostering a climate of trust and respect, and encouraging diversity and equity for every candidate wanting to be part of the Cogeco team.

  • Being inclusive allows us to reduce barriers in the workplace and to take actions to enable accessibility for all!

  • Being inclusive is more than a word, it’s our commitment to you!

If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at inclusiondiversite@cogeco.com