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Paid Search Specialist SEM/PPC

Applicantz, Inc.

This is a Contract position in Montreal, QC posted August 13, 2020.

The Digital Media team is looking for a Paid Search Specialist to support its digital advertising efforts globally.

Looking for someone who is passionate about Paid Search (SEMPPC) and highly experienced in planning and executing Paid Search campaigns.

You will be responsible for coordinating with internal and external stakeholders to manage campaigns through Google Ads and Bing.

You will work closely with teammates in search engine optimization, display advertising, social media advertising, industry marketing, web analytics insights, and other business partners.

This is an exciting time for you to join a rapidly growing in-house digital media team and progress your career.

Responsibilities Manage the day to day paid search campaigns across Google Ads and Bing.

Adapt campaign plans and media briefs into paid search strategies.

Optimize campaigns based on the identified KPIs.

Build new PPC campaign structures in line with objectives and best practices.

Conduct brand, non-brand and competitor keyword research.

Develop and iterate ad copy for Google Ads and Bing.

Make use of ad extensions and the latest ad features to push forward results.

Utilize remarketing audiences to customize and personalize the user journey.

Use advanced bidding strategies to achieve campaign CPAs.

Conduct competitive SEM audits for industry and products supported.

Work with internal partners to obtain relevant approvals and align with wider marketing campaigns.

Interpret campaign performance and provide insightful analysis.

Coordinate regular reporting and planning meetings with internal stakeholders.

Meet with Microsoft and Google to help identify optimization opportunities and industry trends.

Work closely with other digital media teams to collaborate on cross channel initiatives.

Minimum Qualifications Excellent written fluency in English.

2 years in Paid Search Advertising (SEMPPC) Hands on experience in executing campaigns in Google Ads and Bing.

Experience managing projects and working with cross functional teams.

Expertise with reportingtracking tools (Adobe AnalyticsGoogle Analytics 360).

Familiarity with Microsoft Office (especially Excel).

Ability to meet tight deadlines and handle multiple projects simultaneously.

Highly organized and self-starting.

Team-oriented professional and collaborative attitude.

Ability to successfully build professional relationships inside and outside of the organization.

Diligent with a strong attention to detail and ability to solve problems.

Google Ads Certified Preferred Qualifications Fluent in French or Spanish or Portuguese or German or Korean Agency or enterprise experience, preferably in B2B sector.

Should have a Degree Experienced in managing large budgets, forecasting spend and pacing ad spend appropriately.

Comfortable presenting data at multiple levels of the business and crafting compelling stories to influence decisions.

Eager to take on new challenges and see tasks through to completion