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Zestspot: Digital Marketing Manager B2c

Zestspot

This is a Contract position in Montreal, QC posted February 17, 2021.

Job Overview:Responsible to write and manage digital marketing content, initiatives and actively support a growth strategy.

Work closely with eCommerce Manager and digital team to organize, curate, create engaging and sales-driven content that resonates with our target customers and audience.

Reports to VP Retail Sales with informal dotted line accountability to Director Marketing.

Duties and responsibilitiesContent writing creation, planning & development (videos, photography, images, copywriting)Strong knowledge of cooking and consumer buying patterns, trends and lifestyle influencesPlan, create, manage social media assets, write and schedule blog content, website graphics, e-blasts, search engine optimization (SEO), paid ads campaigns, influencer, promotions and affiliate marketing.

Significant amount of time required to write digital media contents from a compelling and influential retail consumer lifestyle perspectiveWork closely with marketing team & eCommerce Manager to plan the marketing calendar Ecommerce needs and schedule on the web platformOrganize and manage photoshoots, product upload content for new launches.

Ensure the accuracy of site content & quality checks.

Works closely with Customer Service Rep.

who supports customer orders/inquiries Business Development – actively seek and recommend opportunities to add new lines that align with our focus.Responsible for growth of the brand and product sales Skills & Qualifications4 years digital marketing experience within the North American market with preference for related experience managing similar lifestyle retail eCommerce products and brandsPost-secondary education in marketing and/or related experience.

Strong proven content/writing experience writing blogs, social media, email blasts etc in the digital space.

Experience should focus on food, cooking or a least general lifestyle content from a consumer point of view (own food/recipe blog experience preferred)Qualified in video editing, Adobe suite programKnowledge of Magento, Shopify, Mailchimp, Google Ads, Bing AdsMust have experience as Facebook business manager Demonstrated creativity and flexibility Proven experience using social media for business Proven ability to adhere to deadlinesTeam-oriented and able to work within a fast-paced matrix organization in a small-to-medium sized business settingDemonstrated analytical skillsDemonstrated excellent communication and interpersonal skills to work within a teamWe appreciate your interest in working with us however only those applicants selected for interviews will be contacted.